Harba
Branding
Details
For Harba, the Tone of Voice and Messaging should reflect the simplicity, ease, and playful nature of the brand while emphasizing professionalism.
Services
Branding
Year
2024
For Harba, the Tone of Voice and Messaging should reflect the simplicity, ease, and playful nature of the brand while emphasizing professionalism.
Tone of Voice:
Friendly & Approachable: Use conversational language that’s easy to understand, avoiding overly technical jargon unless necessary. Keep it informal but respectful to match the hands-on nature of the marina operations.
Playful yet Professional: The brand should feel lively and engaging, supported by bright colors and animations. However, professionalism must shine through, especially when discussing marina management solutions and their impact on daily operations.
Confident & Expert: The messaging should reinforce Harba’s leadership position in marina management software for mid-large marinas. Display expertise in how the software makes marina operations easier and efficient.
Supportive & Solution-Oriented: Show empathy for the challenges faced by harbor masters, chairmen, and cashiers, and offer clear, easy-to-understand solutions that can make their day-to-day tasks smoother.
Key Messages:
Efficiency and Simplicity: "HarbaMaster takes care of the details, so you don’t have to."
Seamless Operations: "Easily manage bookings, payments, and marina operations—all in one place."
User-Friendly for All: "Designed with both harbor masters and boaters in mind."
Upselling Opportunities: "Boost your marina’s revenue by offering more to your guests."
Leadership in Marina Management: "Proud to be the leading marina management software for mid-large marinas in Europe."
Playfulness Meets Professionalism: "We make marina management easy, efficient, and enjoyable.
Use bright blues and whites from Harba's brand palette, keeping visuals clean and minimal to let the message shine.
Feature calming marina or coastal scenes, like the waterfall, to reflect the ease Harba brings to marina operations. Incorporate lighthouse icons subtly to reinforce brand identity without overwhelming the design. Maintain consistency in tone, fonts, and colors, focusing each post on one clear, standout message.
